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Marketing Management 13th Edition - Pearson International Edition
 


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Marketing Management 13th Edition - Pearson International Edition 
oleh: Philip Kotler
> Buku Impor » Business, Management & Self Improvement

Penerbit :    Pearson Education
Edisi :    Paperback
ISBN :    0131357972
ISBN-13 :    9780131357976
Tgl Penerbitan :    0000-00-00
Bahasa :    English
 
Ukuran :    0x0x0 mm
Tag :    buku impor
Sinopsis Buku:
"Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions."



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Tentang Pengarang:

Philip Kotler
Dr. Philip Kotler adalah S.C. Johnson & Son Distinguisher Professor of International Marketing di Northwerstern University of Kellogg Graduate School of Management in Chicago. Dia dipuji oleh Management Centre Europe sebagai �seorang yang paling ahli dalam strategic marketing di dunia�. Ia telah mengarang berbagai buku yang terkenal di bidang marketing: Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing. [selengkapnya]



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