CATEGORY

Profound organizational transformation takes years and, in most cases is unsuccessful, right? Not according to change expert Behnam Tabrizi. In Rapid Transformation: A 90-Day Plan for Fast and Effective Change , Tabrizi shows you how to accomplish successful transformational change in your firm in just 90 days. Based on ten years of research into more than 500 leading companies including 3M, IBM, GE, Nissan, Apple, Bay Networks, Verisign, HP and Best Buy this book demystifies fast, effective change and lays out a clear roadmap for achieving it.

Tabrizi's 90-day transformational model comprises three main phases, each lasting 30 days. The model enables you to analyze your company's specific challenge, develop a new course of action, and carry out the plan. Moreover, you apply the model in parallel with the normal workings of your organization so you don't have to put your company on hold for the sake of the change effort.

With its detailed recipe and insightful stories from actual corporate reinventions, this book defies long-held assumptions about change and provides a practical and immediately actionable guide.

www.90daystransformation.com

"Building on work done by others before him, Behnam Tabrizi raises the bar of business research and writing to a new and more contemporary level. Throughout Rapid Transformation, he demonstrates a keen understanding of today's dynamic, global, and information-centric economy and the resulting need for organizations to be open to significant change. Tabrizi's core insights about transformational change offer important lessons not only for the business world, but also for organizations in general."

-Eric Schmidt, Chairman and CEO, Google Inc.

"Rapid Transformation provides extraordinary, well-researched insights into how successful companies have changed themselves at a rapid pace in order to compete in an era of lightening-fast technological and social changes. It is a useful road map for companies and executives who want to be at the cutting-edge of twenty-first century business practices and requirements."

-David Rubenstein, Cofounder and Managing Director, The Carlyle Group."

"Well-written and delightful, Rapid Transformation is where perfect theory meets perfect execution. I hope this book becomes a top discussion topic for every senior executive team interested in breakthrough change."

-Manny Mashouf, Founder and Chairman of bebe stores

"In Rapid Transformation, Tabrizi counsels us to overcome a fear of failure and to embrace the uncertainty surrounding change. The book is clear, comprehensible, and constructive; it will be required reading here at Bernhardt Furniture Company."

-G. Alex Bernhardt, Chairman and CEO, Bernhardt Furniture Company

"As outlined in Rapid Transformation, companies are now defined by their ability to transform, not only in order to succeed, but also simply to survive. The companies whose business model allows for rapid change will lead this century's corporate elite."

-Nate Davis, President and COO, XM Satellite Radio