CATEGORY

The Must-Have Customer offers an exciting new approach to a winning stance in todays ever-more competitive marketplace. This highly readable book is broken down into seven chapters that answer the following questions: Who are our companys must-have customers? What is our market position? How can we create a business sweet spot? What can our employees teach us? What is truly critical to our success? Are the people who work for us in the right jobs? Is our companys advertising effective? Robert Gordman puts over thirty years of experience into this essential book on marketing today to the vast, new, ex-urban and suburban audience.