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Succeeding Like Success: The Affluent Consumers of Asia (Masercard Worlwide)
 


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Succeeding Like Success: The Affluent Consumers of Asia (Masercard Worlwide) 
oleh: MasterCard, Yuwa Hedrick-Wong
> Buku Impor » Business, Management & Self Improvement

Penerbit :    Wiley
Edisi :    Paperback
ISBN :    0470822104
ISBN-13 :    9780470822104
Tgl Penerbitan :    2007-03-16
Bahasa :    English
 
Halaman :    200
Ukuran :    0x0x0 mm
Tag :    buku impor
Sinopsis Buku:
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described



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