CATEGORY

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars

As one of todays most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blogranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:
Bon Jovi And The Pirates
Christmas Card Spam
Clinging To Your Job Title?
How Much Would You Pay to Be on Oprahs Show?
The Persistence of Really Bad Ideas
The Seduction of Good Enough
What Happens When It's All on Tape?
Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that dont work for you. But Im certain that you're smart enough to see the stuff youve always wanted to do, buried deep inside one of these riffs. And Im betting that once inspired, youll actually make something happen.