CATEGORY

A groundbreaking management idea that has helped hundreds of companies transform their people and jumpstart their results

How does a $2 billion company become a $5 billion company in a few years? How do you accelerate business growth and innovation by transforming your people? How do you lead your organization to achieve extraordinary results through inspiration and personal power? All through the power of Breakthrough, the unique program that Bart Sayle and Surinder Kumar has delivered in many companies and to thousands of people to help them achieve dramatic personal, professional and business growth.

They offer a simple but profound message: in order to build your business, you first need to build your people. Instead of imposing a new strategy from the top down, focus on unleashing creativity within your people across the organization. Get everyone excited about a common goal, listen to their best ideas, and focus their energy. When that happens, your people will get off the red train of defensiveness, negativity, and anger. Instead, theyll get energized about the future possibilities, think magically, act heroically, and start riding the blue train of empowerment, enthusiasm and teamwork. A virtuous cycle of energy, growth and amazing results will follow.

Easier said than done? Riding the Blue Train features dramatic success stories from companies such as P&G, Nike, Visa, Pepsi, and Wrigley, that have applied these principles in the real world.

This is an inspiring book that will change the way people think about corporate culture.