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Gimme! The Human Nature of Successful Marketing
 


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Gimme! The Human Nature of Successful Marketing 
oleh: John Hallward
> Buku Impor » Business, Management & Self Improvement

Penerbit :    Wiley
Edisi :    Hard Cover
ISBN :    047010029X
ISBN-13 :    9780470100295
Tgl Penerbitan :    2007-02-16
Bahasa :    English
 
Halaman :    240
Ukuran :    0x0x0 mm
Tag :    buku impor
Sinopsis Buku:
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.



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