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Sinopsis Buku:
"DM-IDHOLLAND has the ability to translate our company values into the visual identity with balanced aesthetics and personalities, like being said that 'Beauty is in the eye of the beholder'. Behind any beautiful work, there is passion that drives solid teamwork. We are happy to have the cooperation with DM-IDHOLLAND for some corporate brand projects within our group. 'Their culture meets ours, that is, to provide customer oriented services becomes the strength of DM-IDHOLLAND to keep growing while establishing its diversified offerings till now." -- Sudhamek AWS (CEO GarudaFood) "As a brand owner, it is important to really understand what branding is and how to apply the disciplines into our own brand. Through this book. DM-IDHOLLAND has shared those two lesson in a simple way so that everyone can start thinking and establishing their brands the right way in the marketplace." -- Sukowati Sosrodjojo (Presiden Director McDonalds Indonesia) "I always believe in brand. Branding is a powerful tool for every businesses and people who want to build their business and personal branding. Brand CookBook will give every business people the knowledge on hoe to utlize that tool and build great brands." -- Kemal E. Gani (Director SWA Media, Inc., Chief Editor SWA Magazine) "Working with the DM-IDHOLLAND team was a rewarding experience. During our Achilles Radial re- branding initiatives, their team not only assists us but they immerse themselves as part of our team. Our Mission, Vision and Goals become their target. We unearth the Achilles brand essence and personality like we never have done before. The prove is in our brand performance and winning Re-Brand 100 award is spectacular for both of us. Bravo DM-IDHOLLAND." -- Edward Mamahit (Head of Global Marketing PT. Multistrada Arah Sarana Tbk.) "Brand CookBook by DM-IDHOLLAND has plenty of ingredients and recipe on how to cool an impactful Branding. An insightful book with a unique taste that easy to digest. it is truly a must have book for Marketers and Brand-Builders" -- Tony Darusman (Marketing Director PT. Multi Bintang Indonesia Tbk) "Building a great brand si like building a legacy and Brand CookBook will help brand builders to prepare for their legacies." -- Ananda Soewono (Managing Director Batik Semar) "BRAND COOKBOOK has broken down branding essentials into simple, understandable elements, giving an innovative process for you to understand branding and create an appealing brand. It's a great reference book that you can keep coming back to as a refresher or to use it as a framework to brainstarm and strategise. An absolutely beautiful and informative masterpiece. Great job for the Chefs!" -- Henky Prihatna (Indonesia Country Consultant Google Inc.) Resensi Buku:
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