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Selling the Sea: An Inside Look at the Cruise Industry
 








Selling the Sea: An Inside Look at the Cruise Industry 
oleh: Bob Dickinson, Andy Vladimir
> Buku Impor » Hospitality

List Price :   Rp 484.000
Your Price :    Rp 435.600 (10% OFF)
 
Penerbit :    Wiley
ISBN :    0471749184
ISBN-13 :    9780471749189
Tgl Penerbitan :    2007-04-27
Bahasa :    English
 
Halaman :    352
Ukuran :    140x226x18 mm
Berat :    431 gram
Tag :    buku impor 3-3
Sinopsis Buku:
An insider's view of how the cruising business operates

Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.




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