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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
 








The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 
oleh: Thomas T. Nagle, John Hogan
> Buku Impor » Economy

List Price :   Rp 286.000
Your Price :    Rp 257.400 (10% OFF)
 
Penerbit :    Pearson
ISBN :    0132043580
ISBN-13 :    9780132043588
Tgl Penerbitan :    2005-05-12
Bahasa :    English
 
Halaman :    368
Ukuran :    150x228x14 mm
Berat :    399 gram
Tag :    buku impor 3-3
Sinopsis Buku:
Table Of Contents
Chapter 1 Tactical Pricing



Chapter 2 Pricing Strategy



Chapter 3 Value Creation



Chapter 4 Price Structure



Chapter 5 Price and Value Communication



Chapter 6 Pricing Policy



Chapter 7 Price Level



Chapter 8 Costs



Chapter 9 Financial Analysis



Chapter 10 Competition



Chapter 11 Channels of Distribution



Chapter 12 Pricing Over the Product Life Cycle



Chapter 13 Price and Value Measurement



Chapter 14 Ethics and the Law



Resensi Buku:


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