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Strategic Marketing: Creating Competitive Advantage
 








Strategic Marketing: Creating Competitive Advantage 
oleh: Douglas West, John Ford, Essam Ibrahim
> Buku Impor » Economy

List Price :   Rp 352.000
Your Price :    Rp 316.800 (10% OFF)
 
Penerbit :    Oxford University Press
ISBN :    0199556601
ISBN-13 :    9780199556601
Tgl Penerbitan :    2012-11-26
Bahasa :    English
 
Halaman :    585
Ukuran :    188x246x28 mm
Berat :    1102 gram
Tag :    buku impor 3-3
Sinopsis Buku:
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.



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