CATEGORY

Color is playing an increasingly significant role in global visual communication. It is being used more than ever to give design projects, campaigns and brands their own distinctive style. Surprisingly, however, very little has so far been published that investigates today's evolving perception and application of color.

Color, or more precisely color temperature, is measured in a unit called the Kelvin. The book Kelvin shows some of the effects of the deliberate use of color. Each chapter focuses on a color: green, red, blue, yellow, and orange as well as the achromatic "colors" black and white.

This comprehensive book includes recent, top quality design work and documents exciting projects from photography, illustration and product design that deal with color in remarkable ways. Alongside images of clear and distinctive color allocation, Kelvin also includes more intricate and playful examples that illustrate contemporary color combinations. This structure ensures that the reader is introduced to the subject of color in an instructive as well as an associative and experimental way.

Each chapter in Kelvin starts with an essay or interview that puts the selected works into context. The book also investigates complex subject areas such as classic color theory, the meaning of color in various cultures and the effect of color in brand management.

With its current examples of striking creative work and insightful analysis, Kelvin provides both usability and inspiration for professionals in graphic design, as well as anyone working in the fields of fashion, interior design, lifestyle and art.