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Hasil Pencarian untuk "AAKER"
Displaying 1 to 8 (of 8 books)
| | 1. | 
| | oleh David A. Aaker
Rp 127.900 Rp 108.715
[selengkapnya]
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| | 2. | 
| | oleh David A. Aaker
Rp 412.500 Rp 371.250
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.
As ... [selengkapnya]
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| | 3. | 
| | oleh David A. Aaker, V. Kumar, George S. Day, Robert P. Leone
Rp 323.500 Rp 274.975
Product Description Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text ... [selengkapnya]
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| | 4. |
| | oleh AAKER
*** Out of Print ***
[selengkapnya]
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| | 5. | 
| | oleh David A. Aaker
*** Out of Print ***
Build it ... and they'll come. Nope, not necessarily, not anymore. It's a crowded, crazy market out there, and no matter how fabulous your product or service, there's bound to be someone else delivering something pretty close. The solution? Take your product or service and ... brand it! ... [selengkapnya]
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| | 6. | 
| | oleh David A. Aaker
*** Out of Print ***
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive ... [selengkapnya]
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| | 7. | 
| | oleh David A. Aaker
*** Out of Print ***
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
... [selengkapnya]
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| | 8. | 
| | oleh David A. Aaker, V. Kumar, George S. Day
*** Out of Print ***
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in ... [selengkapnya]
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Snow Flower And The Secret Fan - New
Di atas kipas sutra, tertera kehidupan mereka.
Pengikatan kaki, pernikahan, kelahiran, kematian,
kebahagiaan dan pengkhianatan.
Janji setia sepasang laotong.
Bunga Salju dan Lily adalah ...
[selengkapnya]
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