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Chaotics: The Business of Managing and Marketing in the Age of Turbulence
 


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Chaotics: The Business of Managing and Marketing in the Age of Turbulence 
oleh: Philip Kotler, John A. Caslione
> Buku Impor » Economy

List Price :   Rp 275.000
Your Price :    Rp 247.500 (10% OFF)
 
Penerbit :    AMACOM
ISBN :    9780814415214
ISBN-13 :    9780814415214
Tgl Penerbitan :    2009-05-15
Bahasa :    English
 
Halaman :    224
Ukuran :    150x231x25 mm
Berat :    476 gram
Tag :    buku impor 3-2
Sinopsis Buku:
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.




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