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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
 


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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them 
oleh: Jim Aitchison
> Buku Impor » Economy

Penerbit :    Wiley
Edisi :    Hard Cover
ISBN :    0470820551
ISBN-13 :    9780470820551
Tgl Penerbitan :    2002-06-06
Bahasa :    English
 
Halaman :    400
Ukuran :    0x0x0 mm
Tag :    buku impor
Sinopsis Buku:
The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.



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