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Services Marketing
 


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Services Marketing 
oleh: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
> Buku Impor » Economy

List Price :   Rp 309.412
Your Price :    Rp 278.471 (10% OFF)
 
Penerbit :    McGraw-Hill Education (ISE Editions)
Edisi :    Paperback
ISBN :    0071244964
ISBN-13 :    9780071244961
Tgl Penerbitan :    2005-01-07
Bahasa :    English
 
Halaman :    624
Ukuran :    0x0x0 mm
Tag :    buku impor 3
Sinopsis Buku:
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.




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