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Marketing Strategy
 


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Marketing Strategy 
oleh: Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
> Buku Impor » Economy

Penerbit :    McGraw Hill Higher Education
Edisi :    Paperback
ISBN :    0071199071
ISBN-13 :    9780071199070
Tgl Penerbitan :    2002-01-05
Bahasa :    English
 
Halaman :    384
Ukuran :    0x0x0 mm
Tag :    buku impor
Sinopsis Buku:
Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.



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