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25 Most Dangerous Sales Myths: (And How to Avoid Them)
 


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25 Most Dangerous Sales Myths: (And How to Avoid Them) 
oleh: Stephan Schiffman
> Buku Impor » Spirituality, Inspiration & Astrology

Penerbit :    Adams Media Corporation
Edisi :    Paperback
ISBN :    1593370148
ISBN-13 :    9781593370145
Tgl Penerbitan :    2004-07-00
Bahasa :    English
 
Halaman :    128
Ukuran :    0x0x0 mm
Tag :    buku impor 1a
Sinopsis Buku:
In his latest edition to the highly successful 25 Sales Skills series, America's #1 corporate sales trainer, Stephan Schiffman, debunks the 25 most popular myths that cost salespeople money every day. By avoiding these myths and knowing the truth behind them, salespeople will improve their pitch and strengthen their sales calls.

For too long, salespeople have been lead astray by these dangerous "urban legends" of sales. The 25 Most Dangerous Sales Myths uncovers the truth behind such misconceptions as:

Gimmicks "warm up" cold calls
The customer is the enemy
Always try to outsmart the buyer
Everyone is a prospect
Always work on closing the deal

Schiffman's simple, direct, easy-to-apply advice provides surefire strategies to win more sales every time, using methods that have trained thousands of top-notch salespeople worldwide.




Resensi Buku:



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Tentang Pengarang:

Stephan Schiffman
Stephan Schiffman, direktur D.E.I. Management Group, adalah penulis buku-buku laris tentang penjualan, termasuk "Cold Calling Techniques (That Really Works)" dan "The 250 Sales Questions to Close the Deal". Klien-kliennya antara lain Aetna, AT&T, Blue Cross/Blue Shield, Boise Office Solutions, Chevron Texaco, Cox Communications, EMC, ExxonMobil, Federal Express, IBM, Merrill Lynch, Motorola, New York Times, Sony, dan Waste Management. [selengkapnya]



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