CATEGORY

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion tren, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

"A wonderful page-turner about a wonderfully offbeat study of that little-understood phenomenon, the social epidemic."

- Daily Telegraph (London)

"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."

- San Francisco Chronicle

"As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."

- Time Out