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Exploring Marketing Research, International Edition (with Qualtrics Card) (Tenth Edition)
 








Exploring Marketing Research, International Edition (with Qualtrics Card) (Tenth Edition) 
oleh: William Zikmund
> Buku Impor » Economy

List Price :   Rp 228.800
Your Price :    Rp 205.920 (10% OFF)
 
Penerbit :    South Western College
ISBN :    0324788614
ISBN-13 :    9780324788617
Tgl Penerbitan :    2009-06-15
Bahasa :    English
 
Halaman :    720
Ukuran :    216x274x24 mm
Berat :    1501 gram
Tag :    buku impor 3-3
Sinopsis Buku:
Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. This text helps students learn about traditional types of marketing research, such as designing questionnaires, as well as the technological developments that facilitate marketing research.



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