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Consumer Behavior: Science and Practice, International Edition
 








Consumer Behavior: Science and Practice, International Edition 
oleh: KARDES/CRONLEY/CLINE
> Buku Impor » Economy

List Price :   Rp 258.500
Your Price :    Rp 232.650 (10% OFF)
 
Penerbit :    South Western College
ISBN :    0538746866
ISBN-13 :    9780538746861
Tgl Penerbitan :    2010-05-05
Bahasa :    English
 
Halaman :    480
Ukuran :    200x248x22 mm
Berat :    821 gram
Tag :    buku impor 3-3
Sinopsis Buku:
Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.



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