CATEGORY

Relatively expensive minimally invasive esthetic procedures continue to be popular with fee-paying patients, which consequently means that many medical practitioners who have previously not specialized in the field or practised very widely inside it are increasingly turning to work in this area or expanding the range of treatments they offer and so require a basic primer to get them up to speed with the details of treatments, as well as expert tips on the idiosyncratic demands involved in running an esthetic practice. This succinct but comprehensive textbook comes from a team with extensive experience in training up newcomers to the field of esthetic practice. The main part of this text reviews the essentials of the clinical treatments themselves, while the remaining parts detail how a practice needs to be run for optimum impact and efficiency, so that even seasoned practitioners will find much to help improve their daily office operation and to help them compete effectively.