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Marketing Research [With DVD ROM] (McGraw-Hill/Irwin Series in Marketing)
 








Marketing Research [With DVD ROM] (McGraw-Hill/Irwin Series in Marketing) 
oleh: Donald R. Cooper, Pamela S. Schindler
> Buku Impor » Economy

List Price :   Rp 416.900
Your Price :    Rp 375.210 (10% OFF)
 
Penerbit :    Irwin/McGraw-Hill
ISBN :    0071115714
ISBN-13 :    9780071115711
Tgl Penerbitan :    2005-01-04
Bahasa :    English
 
Halaman :    790
Ukuran :    218x278x36 mm
Berat :    2041 gram
Tag :    buku impor 3-3
Sinopsis Buku:
There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques.




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