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International Marketing
 








International Marketing 
oleh: Pervez Ghauri
> Buku Impor » Economy

List Price :   Rp 859.650
Your Price :    Rp 773.685 (10% OFF)
 
Penerbit :    Mcgraw-Hill Education - Europe
ISBN :    0077108302
ISBN-13 :    9780077108304
Tgl Penerbitan :    2005-01-07
Bahasa :    English
 
Halaman :    624
Ukuran :    192x260x28 mm
Berat :    1261 gram
Tag :    buku impor 3-3
Sinopsis Buku:
"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.



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