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Essentials of Marketing
 








Essentials of Marketing 
oleh: William Perrault
> Buku Impor » Economy

List Price :   Rp 281.600
Your Price :    Rp 253.440 (10% OFF)
 
Penerbit :    Mcgraw Hill Higher Education
ISBN :    0071084991
ISBN-13 :    9780071084994
Tgl Penerbitan :    2009-01-12
Bahasa :    English
 
Ukuran :    218x274x25 mm
Berat :    1483 gram
Tag :    buku impor 3-3
Sinopsis Buku:
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.




Resensi Buku:



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