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Marketing Power Plays
 








Marketing Power Plays 
oleh: BusinessWeek
> Buku Impor » Economy

List Price :   Rp 233.200
Your Price :    Rp 209.880 (10% OFF)
 
Penerbit :    McGraw-Hill
ISBN :    0071475583
ISBN-13 :    9780071475587
Tgl Penerbitan :    2006-07-12
Bahasa :    English
 
Halaman :    224
Ukuran :    135x211x15 mm
Berat :    272 gram
Tag :    buku impor 3-3
Sinopsis Buku:

Learn the Plays

Make Your Move

  • Build an IKEA-style global brand the way Ingvar Kamprad does
  • Use Hans Straberg's tactics at Electrolux to sweep in profits
  • Bank on thinking locally like Citigroup's Steven Freiberg
  • Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Leadership Power Plays

Strategy Power Plays

Game On.

Visit businessweek.com/powerplays




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