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Business Marketing: Connecting Strategy, Relationships, and Learning
 








Business Marketing: Connecting Strategy, Relationships, and Learning 
oleh: F. Robert Dwyer
> Buku Impor » Economy

List Price :   Rp 281.600
Your Price :    Rp 253.440 (10% OFF)
 
Penerbit :    McGraw-Hill
ISBN :    0071263438
ISBN-13 :    9780071263436
Tgl Penerbitan :    2008-01-06
Bahasa :    English
 
Halaman :    736
Ukuran :    200x250x30 mm
Berat :    1161 gram
Tag :    buku impor 3-3
Sinopsis Buku:
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.



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