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Brand Positioning: Strategies for Competitive Advantage
 








Brand Positioning: Strategies for Competitive Advantage 
oleh: Subroto Sengupta
> Buku Impor » Economy

List Price :   Rp 139.700
Your Price :    Rp 125.730 (10% OFF)
 
Penerbit :    Tata McGraw-Hill Publishing Company
ISBN :    0070581592
ISBN-13 :    9780070581593
Tgl Penerbitan :    2005-01-25
Bahasa :    English
 
Halaman :    316
Ukuran :    152x231x23 mm
Berat :    567 gram
Tag :    buku impor 3-3
Sinopsis Buku:

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

  • Secure competitive advantage
  • Use celebrity endorsements to market products
  • Establish brand positioning on the Internet
  • And much more!



Resensi Buku:


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