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W. Chan Kim
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Beberapa buku yang pernah ditulis oleh W. Chan Kim:
| oleh W. Chan Kim, Renee Mauborgne
Di terjemahkan ke lebih dari 30 bahasa. Terpilih sebagai buku strategi bisnis terbaik 2005 oleh Stratetgy+Business, Amazon.com, dan Frankfurt Book Fair. Didasarkan pada studi atas lebih dari 150 langkah strategis di lebih dari 30 industri (sejak 1880 hingga 2000). Di uji dan dipertajam selama ... [selengkapnya]
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| oleh W. Chan Kim, Rene Mauborgne
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet ... [selengkapnya]
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| oleh W. Chan Kim, Renee Mauborgne
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and ... [selengkapnya]
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