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william D. Perreault, Jr., Ph.D.
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Beberapa buku yang pernah ditulis oleh william D. Perreault, Jr., Ph.D.:

| oleh william D. Perreault, Jr., Ph.D. "Basic Marketing, 18/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of ... [selengkapnya]
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