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Hasil Pencarian untuk "Portfolio"
Displaying 1 to 10 (of 47 books)
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| | 1. | 
| | oleh Steve Lance, Jeff Woll
Rp 281.600 Rp 253.440
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read ... [selengkapnya]
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| | 2. | 
| | oleh Robert Slater
*** Out of Print ***
In recent years, Microsoft has become more than just Bill Gatess company. Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot-com revolution, and an ongoing economic downturn. But Microsoft has not only ... [selengkapnya]
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| | 3. | 
| | oleh Michael A. Boylan
*** Out of Print ***
Many sales processes dont work anymoreperiod. But companies dont know exactly whats not working, or why, or what needs fixing. Whats worse, many companies are in denial that their processes are broken and will not support what they need to do going forward.
Today it's tougher than ever ... [selengkapnya]
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| | 4. | 
| | oleh Seth Godin
*** Out of Print ***
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make ... [selengkapnya]
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| | 5. | 
| | oleh Jeremy Haft
*** Out of Print ***
A pioneer shares the secrets to creating jobs and reaping profits doing business with China
Is China a threat to Americas economic future? Just the opposite, says international businessman Jeremy Haft. China is a boon for business: the opportunity of a lifetime to create jobs, build ... [selengkapnya]
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| | 6. | 
| | oleh Richard Tedlow
*** Out of Print ***
The definitive biography of an enigmatic business legend
Andy Grove, the CEO of Intel during its years of explosive growth, is on the shortlist of Americas most admired businesspeople, along with Steve Jobs, Warren Buffett, and Bill Gates. Brilliant, brave, and willing to defy ... [selengkapnya]
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| | 7. | 
| | oleh Larry Selden, Geoffrey Colvin
*** Out of Print ***
How businesses can thrive by learning which customers are creating the most profit-and which are losing them money.
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of ... [selengkapnya]
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| | 8. | 
| | oleh Alex Wipperfurth
*** Out of Print ***
A book about marketing without marketing doesnt need any hype. Instead, heres an excerpt from chapter one: Welcome to marketing without marketing: the emergence of the hijacked brand. Dont let the all-too-clever subtitle fool you. Far from representing the absence of marketing, this approach is ... [selengkapnya]
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| | 9. | 
| | oleh Mark Hughes
*** Out of Print ***
As VP of marketing at online retailer Half.com, Mark Hughes didnt have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means ... [selengkapnya]
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| | 10. | 
| | oleh Bruce Greenwald, Judd Kahn
*** Out of Print ***
Since 1980, Michael Porters classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competitiona theory that is far simpler than Porters ... [selengkapnya]
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