CATEGORY

Here is a resource that every designer needs. This handy guide illustrates how to choose just the right colors for any internationa[ design assignment. Each chapter defines how the seven basic colors are viewed in more than forty countries and on six continents-what the traditional Local meanings are, how strictly they are held, and advice about whether sticking to the rules or breaking them is the better way to go. Chapters are arranged geographicaLly-by region, then by country. Color information common to groups of countries is followed by specifics about particular coLors. Each piece of cultural and color information is illustrated with compelling real-life graphic design examples of the colors used in print, packaging, advertising, multimedia, environmental graphics, and more.