CATEGORY

This straightforward guide to establishing, managing and owning a small business has been thoroughly updated and revised while preserving the readability and practical flavor that distinguished past editions. New pedagogical features designed to strengthen the accessibility of the text include a continuing (chapter-by-chapter) exercise called "Developing A Business Plan," new case studies (two per chapter), many of which are computer integrated, and lively real-world vignettes opening each chapter. All new chapters on organizational ethics and social responsibility, development of the business plan, and operations management and production have been added. Finally, an all-new design including the introduction of color to this edition will add visual appeal and help enliven the presentation.