CATEGORY

This book, looking at how firms become and remain international in scope, has been used in hundreds of universities and colleges in over twenty countries. Focusing on issues of international management common and important to business people everywhere, it is about the experiences of firms of all sizes, from many countries and regions, as they come to grips with an increasingly competitive global environment when a home-market perspective is no longer enough to achieve and sustain success. The authors, four highly-experienced international business teachers and researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade. - This edition includes 19 new classroom-tested cases from leading case producing institutions such as Ivey, Thunderbird and IMD. - Three new chapters (Ethics; Managing the Global Workforce and Strengthening International Government Relations) have been added to this edition. - Coverage includes the latest issues and trends facing multinational enterprises from a general manager's or subsidiary manager's perspective.