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Contemporary Advertising
 


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Contemporary Advertising 
oleh: Courtland L. Bovee, William Arens
> Buku Impor » Economy

Penerbit :    McGraw Hill Higher Education
Edisi :    Paperback
ISBN :    007121674X
ISBN-13 :    9780071216746
Tgl Penerbitan :    2003-01-11
Bahasa :    English
 
Ukuran :    0x0x0 mm
Tag :    buku impor
Sinopsis Buku:
Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.



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