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Marketing Across Cultures (5th Edition)
 








Marketing Across Cultures (5th Edition) 
oleh: Jean-Claude Usunier, Julie Lee
> Buku Impor » Economy

List Price :   Rp 1.210.000
Your Price :    Rp 1.089.000 (10% OFF)
 
Penerbit :    Prentice Hall
ISBN :    0273713914
ISBN-13 :    9780273713913
Tgl Penerbitan :    2009-01-25
Bahasa :    English
 
Halaman :    496
Ukuran :    188x244x28 mm
Berat :    862 gram
Tag :    buku impor 3-3
Sinopsis Buku:

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.




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