CATEGORY

Services Marketing 5th Edition by Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of this fifth edition Services Marketing is to develop strong customer relationships through quality service. Services Marketing 5th Edition by Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition of Services Marketing.